Best Selling Author ✪ Sales Strategist ✪ Motivational Speaker

If all the world’s a stage, Rob Liano is front and center. A visionary trailblazer and thought leader, Rob is a highly-respected entrepreneur and business advisor, consistently sought out for his groundbreaking innovation.

His introduction to sales came during his late teenage years when, following in his father’s footsteps, he knocked on doors selling vacuums. Though some of the old-school sales lessons he learned stuck with him throughout his career of nearly 30 years, he continuously improved his craft through avid study, trial and error, and thinking outside of the box–discarding archaic techniques that no longer proved effective.

This led him to pioneer many new and creative solutions. By pairing some old–and a wealth of new–techniques, he developed a logical, innovative and non-failing system of selling. His work ethic, dedication to refining his craft, and straightforward manner of delivering a message, enabled him to become a renowned sales strategist.

That’s when the breakthrough happened!

His innovation, passion for serving others and dedication to excellence allowed Rob to change the face of insurance sales. He revolutionized an industry who’s primary focus was on product training, yet extremely limited on imparting sales skills. By implementing a new and improved sales process, his methodologies became the catalyst for agents and agencies to reach top producer status and has transformed stagnaing businesses into multi-million-dollar producers.

Choosing to have a greater impact and considering deficiencies exist in all sales realms, Rob pioneered a series of bootcamps, seminars and coaching programs to not only inspire others, but to instruct. He pairs both old and new concepts to create an innovative and non-fail system of sales and he wishes to share it with the world, whether on stage or a single phone call. His “how to” of actionable insight turns salespeople into sales professionals.

In this technological era of instant gratification, many old-school techniques just don’t cut it. Rob Liano’s modern, cutting-edge, easy-to-implement sales insights will amplify your sales career, and open the door to closing more sales.

The impact Rob has expands beyond the walls of a business. He has spoken in schools, inspiring both teachers and students to follow their passion and stand out amongst the crowd. His enthusiastic style, valuable content and genuine delivery, has earned him a reputation as a results-driven speaker. Whether you’re seeking a funny and rebellious Master of Ceremonies, an interactive bootcamp or a keynote session for your next sales conference, Book Rob Liano today and get ready to rock!


  • Estee Lauder
  • Assurance
  • Westfield Group
  • Humana
  • Michael Beck
  • The NFA
  • Capital Resources, Inc.
  • UnitedHealthOne
  • Trusted Senior Specialists
  • Norvax
  • Benefit Associates
  • Unicare
  • AT&T Mobility
  • Continental General Insurance
  • HSA for America
  • Health Choice One
  • Benepath
  • Senior Services of Illinois
  • Sepulveda Insurance
  • Parasol leads
  • Benefit Associates
  • Stephens-Matthews Marketing
  • Universal UIA
  • Avmed
  • Kelsy National Association
  • Innovative Financial
  • So Insure
  • Benefit Concepts, Inc.
  • Medicare Benefits Direct
  • Leadco
  • Precise Leads
  • Sean Nelson
  • Humana
  • Assurant
  • All Star Dental Academy